Arsenal introduce lower (and higher) ticket prices
Over the last 12 months AISA has held three meetings with Arsenal to discuss the Club's ticketing policies. These meetings were constructive and detailed, and enabled us to feed into the Club's strategic review proposals from AISA members. One outcome of the review has now been decided by the Club ahead for the 2012/2013 season.
Premier League matches at Emirates Stadium will be re-graded from two to three categories. Ticket prices for ‘C’ category matches will be on average 28% cheaper than last season’s prices. For example, a ticket in the north bank lower for the first home match against Sunderland on 18th August, will be priced at £25.50, compared to £35.00 last season.
Prices for ‘A’ category matches will increase on average by 23% e.g. a ticket in the north bank lower will be priced at £62 compared to £51 last season. Prices for ‘B’ category matches will increase on average by 2% e.g. a ticket in the north bank lower will be priced at £35.50 compared to £35 previously.
A joint statement from AISA and the Arsenal Supporters' Trust reads:
"Lower prices for many Premier League home games is something that AISA and AST have been calling for. Today's announcement is an important step forward in enabling many supporters who have previously been unable to afford tickets to attend matches at The Emirates Stadium. We welcome this development and urge the club to continue to improve and develop its ticketing arrangements, building further on ideas that supporters have submitted."
AISA has long campaigned for ticket prices to be lowered for some categories. Since we were formed in 2000 this has been a key priority, and was one of the reasons we played such an active and significant part in achieving planning permission for the move from Highbury to The Emirates Stadium. The pledge to introduce adult ticket prices below £30 has now been fulfilled. Of course the most expensive Upper Tier ticket has now almost doubled since the move, and there are also Club Level tickets at previously unimaginable prices such as £250 per match.
AISA will continue working for improvements to Arsenal ticketing policies, including
- The annual discount that is offered to season-ticket holders needs to be increased
- For selected matches he Club should introduce a Loyalty/Family scheme that provides discounts for all season-ticket holders when purchasing additional tickets
- The Club should enable season-ticket holders to pay for their ticket in 4 instalments: 25% by 1 July, 25% by 1 September, 25% by 1 November, 25% by 1 January
- After 5 years membership at a particular level, supporters should have the option of changing their level of membership i.e. from platinum to gold, from gold to silver, or from silver to red.
- The refusal to allow discounts to seniors unless they move to the Family Enclosure continues to cause much distress and resentment. The Club should find a way to address this issue
- A level of membership should be formally introduced for away season-ticket holders, and some benefits developed that recognise the key part that these supporters play in the long-term health of the Club.
- The Club should introduce a scheme that directly rewards season-ticket holders who attend every match
- The Club should develop an enhancement of the Ticket Exchange scheme that provides greater incentive for supporters not attending to advertise their seats through the Exchange, and allows gold and platinum members to purchase additional tickets on the Exchange for selected matches
The Club has also announced enhancements to the Ticket Exchange service to make it easier for season ticket holders who are unable to come to matches to sell their tickets online. Supporters will now be able to use the Ticket Exchange service to:
● Exchange tickets for Champions League matches (this excludes supporters who need to move through UEFA requirements)
● Use a new interactive seat map booking process. The booking process has been simplified for silver and red members.
The Club will also be launching a new service for supporters named ‘Ticket Transfer’, designed to make it easier for supporters to transfer their ticket to family and friends.
The new match categories announced so far are:
Category C 18th August Sunderland
Category C 15th September Southampton
Category A 29th September Chelsea
Category B 27th October Queens Park Rangers
Category B 10th November Fulham
Category A 17th November Tottenham Hotspur
Category C 1st December Swansea City
Category C 8th December West Bromwich Albion
Category B 26th December West Ham United
Category B 29th December Newcastle United
Champions League and FA Cup fixtures will be based on A and B pricing. Pricing for the Capital One Cup (formerly the Carling Cup) will be similar to previous seasons.
If you want to express a view about these changes, or raise any aspect of ticketing policy with us, please email firstname.lastname@example.org